Hero MotoCorp is gearing up to expand its premium motorcycle portfolio with the launch of a new Harley-Davidson 440cc bike by September 2025. The upcoming model will be based on the popular Harley-Davidson X440 but is expected to come with fresh styling, enhanced features, and a higher price tag.
Third Motorcycle in the Hero–Harley Partnership
This will be the third product from the Hero–Harley collaboration. The journey began with the Harley-Davidson X440, which gained good traction in the Indian market. It was followed by the Hero Mavrick 440, a well-built bike that unfortunately saw limited sales and was discontinued recently.
Interestingly, Hero had also prepared a scrambler version of the Mavrick 440, but the project appears to be on hold. Market insiders believe Hero now wants to focus on strengthening the Harley brand in the 440cc segment, given its stronger brand recall across metro cities as well as Tier-2 and Tier-3 markets.
What We Know About the New Harley-Davidson 440
While official specifications are still under wraps, expectations are high for this upcoming motorcycle. The bike is likely to feature:
- Aspirational styling inspired by Harley’s global design language
- Highway-friendly performance suited for long-distance cruising
- Premium build quality targeting enthusiasts willing to pay more for the brand value
Hero MotoCorp may price it above the Harley-Davidson X440, aiming at a more premium audience. With the X440 already finding a loyal customer base, Hero might now experiment with a higher-priced model to boost overall profitability.
Launch Timeline & Market Impact
The new Harley-Davidson 440 is expected to hit showrooms by September 2025. Given Harley’s strong presence and the rising demand for mid-capacity motorcycles in India, this launch could further solidify Hero’s position in the premium bike segment.
For Harley enthusiasts, this could be the perfect blend of heritage, performance, and style – all backed by Hero’s extensive sales and service network.